The fact that no specific mileage figures are mentioned in this ad for a pre-big-bumper Celica shows that it’s probably a pre-Arab Oil Embargo release. This makes this “economy car” pitch for the sporty-for-its-time first-gen Celica a bit puzzling. More »
Malaise Knocks Toyota’s Copywriters Into Coma, ’73 Celica ST Pitched As Economy Car [Classic Ad Watch]
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It’s a neat trick. The looks could sell themselves, and if it’s a sweet looking economy car it’ll sell to a lot more than just the people who want to buy sports cars.
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