- BMW is building 30 limited-edition Frozen Gray M3 coupes for the U.S. market.
- The car gets a special paint scheme and the M3 Competition package as well as other goodies.
- The first cars will be delivered in June, priced at $78,900
- The purchase price also includes track time at the BMW Performance Driving School.
WOODCLIFF LAKE, New Jersey — BMW is building a limited run of 30 2011 Frozen Gray M3 coupes for the U.S. market, priced at $78,900. The sticker includes shipping and a $1,300 gas-guzzler tax.
The limited-edition model marks the 25th anniversary of the M3, which was born in Germany in 1986 and first reached U.S. shores in 1988. The current, fourth-generation series was launched in model-year 2008.
The 2011 Frozen Gray M3 Coupe features unique matte gray paint with deep metallic luster, as well as a unique Fox Red-and-black two-tone leather interior.
BMW said it will begin taking customer orders by phone (800-245-4269) at 11:30 a.m. Eastern time on Monday, June 21. The first cars will be delivered in late June, and the production run will end in late July.
In addition to the special paint scheme and custom interior upholstery, the Frozen Gray M3 Coupe is fitted with the M3 Competition package, which includes wider-offset 19-inch alloy wheels, a lowered suspension and sport mapping for the electronic damping control and electronic stability control. The car also gets the Premium and Technology packages as standard.
The powertrain mates BMW’s 414-horsepower 4.0-liter M V8 with the M double-clutch transmission (M DCT), which lowers 0-60-mph acceleration by 0.2 second, to 4.5 seconds, from the standard six-speed manual gearbox.
The purchase price includes one day of track time at the BMW Performance Driving School in Spartanburg, South Carolina.
The list price of a standard 2011 M3 Coupe, including shipping and guzzler tax, is $60,575.
Inside Line says: Sounds like a bizarre new flavor of Mr. Misty. — Paul Lienert, Correspondent
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