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Ford B-Max Will Be Built in Romania: 2012 Geneva Auto Show
- The production version of Ford’s new B-Max mini-crossover for Europe will be unveiled in Geneva.
- The new B-Max enters production later this year in Romania.
- A new 1.0-liter EcoBoost engine will be offered.
DEARBORN, Michigan — The production version of Ford’s new B-Max mini-crossover for Europe will be unveiled at the upcoming 2012 Geneva Auto Show, a year after it first appeared in concept form at the 2011 show.
The new B-Max enters production later this year in Romania.
Based on the subcompact Ford Fiesta, the B-Max is being slotted into the automaker’s European lineup beneath the Focus-based C-Max.
Ford refers to the smaller B-Max as a “city-friendly” crossover, or “multi-activity vehicle,” featuring a pillarless design with sliding rear doors.
European customers will be able to spec a Duratorq turbodiesel or the new 1.0-liter EcoBoost three-cylinder gasoline engine.
Inside Line says: The B-Max would nicely round out Ford’s North American product portfolio.
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