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Ford Incentives Target Fretful Toyota Owners
DEARBORN, Michigan — The Ford Motor Company is offering $1,000 trade-in cash on Ford, Lincoln and Mercury vehicles to lure owners of Toyota vehicles in the wake of expanded recalls to fix accelerator pedals that may stick in some Toyota models.
“The offer is eligible to Acura, Honda, Toyota, Lexus and Scion owners,” said Robert Parker, a Ford spokesman in an e-mailed response to a query from Inside Line on Thursday.
Ford has not specified when this incentive program will end.
The Dearborn automaker’s incentive program is patterned after a similar one announced on Wednesday by GM aimed at bringing Toyota owners “back to the GM family.” The GM program offers such incentives as zero-percent financing for 60 months on most Buick, Cadillac, Chevrolet and GMC models.
Inside Line says: Who’s next? — Anita Lienert, Correspondent
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