Since launching in Singapore 12 months ago, DirectAsia.com has established itself as Singapore’s chief road safety champion. This has been achieved thanks to its offer of a best price guarantee on car insurance for safe drivers.
As such, DirectAsia.com is now celebrating its birthday with the launch of its latest road safety videos featuring local celebrity Adrian Pang and his family. The videos address the disturbing and increasing trend in bad driving habits, including not wearing seat belts, using hand phones while driving, and drink driving.
Anthony Hobrow, Chairman of DirectAsia.com, said, “We all know and witness these bad driving habits every day. Yet we do nothing about it. That’s why we want to bring a human face to road safety. We’re delighted to have teamed up with Adrian and his family to help put the spotlight on this serious issue.”
In the videos, directed by Adrian’s wife Tracie, Adrian appears with his two children Xander and Zachary to educate drivers in a light-hearted way to observe safe driving habits. Adrian said, “The issue of safety on our roads raises so many questions. For instance, why do I see mum and dad buckled up in the car but the kids are not wearing their seat belts? It doesn’t make sense, so why is this happening? I hope these videos can make a difference and help avoid the loss of so many lives.”
The road safety videos can be viewed on www.directasia.com/roadsafetyvideos
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