In the middle of all the auto shows going on this time of the year, Audi is mixing it up a bit by participating in an expo that has nothing to do with concept cars and high-performance cars.
The Ingolstadt-based automaker has booked its attendance to the 61st Spielwarenmesse International Toy Fair in Nuremberg, Germany from February 4 to 9. Among the toys Audi is scheduled to display at the largest international toy and games trade event includes a 1:2 scale model of the Auto Union Arrow Type C, an Audi children’s car, an Audi junior Quattro, and a bunch of other stuffed toys Audi is hoping gets picked up by retailer.
Incidentally, Audi is the first ever car maker to ever participate at the toy fair. Caroline Gerberding, the woman responsible for bringin Audi to the event, said that Audi’s involvement was an effort of the brand to introduce a whole new and lighter side of Audi. “It’s an exciting project,” she said. “For the first time, the main focus of an exhibit is not to present our cars, but instead is aimed at showing off our ‘little’ Audi world.”
Press Release after the jump
Audi to display toys at the International Toy Fair in Germany originally appeared on topspeed.com on Thursday, 4 February 2010 12:00 EST.
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