Posted by Mario on March 27, 2012
Can materialism every be truly green? Is Gen Y really green, or just greenwashers? Yesterday a friend of mine handed me a copy of Time opened to the The Awesome Column, featuring Joel Stein, titled It’s Easy Not Being Green that somewhat shattered what hope I had left for the battery-powered revolution. While recent studies [...]
Posted by Mario on March 22, 2012
Words and Photos: Shawn Molnar [Racetrack Photos Credit: Kelsey Hepples] To be considered a carmaker’s “flagship,” a car must become more than simply an automobile. It must rouse excitement, it must nip at the heels of perfection. The stakes are high when naming a flagship car, because to name a dud as [...]
Posted by Mario on March 16, 2012
Gas prices, San Francisco, CA Enlarge Photo Though analysts can’t say for sure whether gasoline will top out at $4 a gallon, $5 a gallon, or somewhere in-between, one thing’s for sure: prices are still climbing, and Americans are tightening their belts to make ends meet. Online coupon distributor CouponCabin surveyed thousands of drivers to [...]
Posted by Mario on March 14, 2012
‘What men and women want’ infographic from Netbase Enlarge Photo Are your co-workers still grumpy about Sunday night’s time change? Why not perk up the office by starting a discussion about what men and women “really” want? According to new marketing research from Netbase, women consistently crave ice cream, while men fantasize most about cars. Yeah, [...]
Posted by Mario on March 6, 2012
Katzkin leather seats Enlarge Photo If you have a preference toward leather seats in your cars, the fact of the matter is that you probably spent a lot more on your last vehicle, and you’re going to end up spending a lot more on your next automobile—compared to one with cloth or vinyl seats, that [...]
Posted by Mario on February 16, 2012
Pitting the Nissan GT-R against the all-new BMW M5 is ridiculous. They’re two different beasts in two different classes with two different purposes. It’s a cynical, SEO-optimized comparison. And even worse, it’s already been done. But… We can’t help but post on it. Not because it’s clicky or that a few of us have [...]
Posted by Mario on January 20, 2012
A good concept for a future Scion hybrid? Study suggests that Generation Y could be the tipping point for hybrid mainstreaming I’m not a big fan of consumer studies and surveys. It’s always easier to talk the talk than to walk the walk, and a decade of hybrid surveys and hybrid sales proves the relative [...]
Posted by Mario on December 14, 2011
This is the Morning Shift, our one-stop daily roundup of all the auto news that’s actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parcel it out to you one story at a time. Isn’t your time more important? More »
Posted by Mario on December 14, 2011
Just the Facts: The National Highway Traffic Safety Administration is proposing a rule that would standardize keyless ignition systems, citing a NASA study following consumer complaints about runaway Toyotas, among other safety-related concerns. The proposal says it will “reduce the risk that drivers will misuse these new systems” and “reduce crashes, injuries and deaths resulting [...]
Posted by Mario on November 23, 2011
This is the Morning Shift, our one-stop daily roundup of all the auto news that’s actually important — all in one place at 9:00 AM. Or, you could spend all day waiting for other sites to parcel it out to you one story at a time. Isn’t your time more important? More »